McCain Ground Game to Be Pared Down

The Washington Post reports that the McCain campaign will unleash a wave of last minute ads but this spending on ads will impact the ground game.

The vaunted, 72-hour plan that President Bush used to mobilize voters in 2000 and 2004 has been scaled back for McCain. He has spent half as much as Obama on staffing and has opened far fewer field offices. This week, a number of veteran GOP operatives who orchestrate door-to-door efforts to get voters to the polls were told they should not expect to receive plane tickets, rental cars or hotel rooms from the campaign.

"The desire for parity on television comes at the expense of investment in paid boots on the ground," said one top Republican strategist who has been privy to McCain's plans. "The folks who will oversee the volunteer operation have been told to get out into the field on their own nickel."

See this photo collection from Five Thirty Eight that shows how weak the McCain ground game was to begin with.


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Explaining McCain's Optimism

Top of the Ticket:

A campaign official, speaking on background, later explained the internal polling numbers that McCain’s campaign has collected. Their data show McCain down only 4 percentage points nationally –- a sharp improvement from a week ago -- and closing fast. They also show him down only 3 percentage points in Virginia, and up 1 in Ohio, North Carolina, Florida and Missouri.

The Arizona Republican needs to capture all five states. Assuming they lose in Pennsylvania, which the campaign believes is probably out of reach now, McCain needs to pull 10 more electoral votes out of some combination of Nevada, Colorado, New Mexico or Iowa -– all states where even the internal numbers look bleak.

“Check with me Wednesday,” the official added. “If we’re still within the margin of error, we’re going to win.”

Unsolicited

Mike Murphy has some unsolicited advice for the McCain campaign. The plan is novel, bold, and would shake up the dynamics of the race but it's also extremely risky. What do you think?

Strip down the state by state media budget and use the money to follow Obama's lead with a prime-time 30 minute TV address? McCain direct to camera. And for God's sake don't make it another raging attack on Obama. Instead offer a mini mea culpa for the negative tone of the last three months. Then pitch the strong bipartisan sheriff of Washington argument. A non-tax and spend liberal plan to fix economy. Offer hope and leadership. Follow this broadcast up with two more 30 minute prime-time shows over the final week; both should be town halls with McCain in the arena facing real voters asking him very tough questions, not softballs from local GOP plants. After the 30 minutes in prime-time, let each town hall show continue for another half hour live on the internet so interested viewers can watch even more and make a web donation to the RNC. Cut the schedule down -- sorry Waterloo, IA -- to give McCain significant time to really prepare for each show. And spend big bucks to bring in top Hollywood pros and first rate production values. Risky yes, but a big message move aimed at the entire country is the best option now.

McCain Giving Up On Colorado?

Via Political Wire:

CNN reports that top officials of Sen. John McCain's campaign are "making tough decisions" as they now see Colorado, New Mexico and Iowa no longer winnable.

Instead, the campaign's "risky strategy" is counting on Florida, Nevada, North Carolina, Ohio, Virginia, and a comeback in Pennsylvania.

The McCain campaign responds: "We see the race tightening both internally and in public polling. We are within striking distance in the key battleground states we need to win."