Friday, October 31, 2008

McCain Ground Game to Be Pared Down

The Washington Post reports that the McCain campaign will unleash a wave of last minute ads but this spending on ads will impact the ground game.
The vaunted, 72-hour plan that President Bush used to mobilize voters in 2000 and 2004 has been scaled back for McCain. He has spent half as much as Obama on staffing and has opened far fewer field offices. This week, a number of veteran GOP operatives who orchestrate door-to-door efforts to get voters to the polls were told they should not expect to receive plane tickets, rental cars or hotel rooms from the campaign.

"The desire for parity on television comes at the expense of investment in paid boots on the ground," said one top Republican strategist who has been privy to McCain's plans. "The folks who will oversee the volunteer operation have been told to get out into the field on their own nickel."
See this photo collection from Five Thirty Eight that shows how weak the McCain ground game was to begin with.


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