Texting

Bloomberg News:

Barack Obama's campaign is counting on a potent new weapon for Election Day: the humble cell-phone text message.

Texting -- an obsession of the young and a necessity for lower-income voters -- may do for the Democratic presidential candidate what arm-twisting precinct captains did in years past: prod millions to get out and vote. The Obama campaign plans to use the millions of cell-phone numbers it has amassed over the past 22 months to blast its supporters with that message today.

H/T: Political Wire