How Campaigns Translate Into Spanish

The Las Vegas Sun describes the unprecedented outreach to Hispanic voters by both presidential candidates and how the focus in Spanish language media differs from the message being communicated in English.

Jorge Ramos, news anchor for Univision, the nation’s top Spanish-language television network, asked Republican presidential candidate John McCain the same question twice — but the Arizona senator answered each time that he didn’t understand.

Ramos referred to building a wall along the U.S.-Mexico border, an idea McCain backed in a 2006 congressional vote.

For days after the Sept. 18 interview, McCain’s wavering response echoed in Spanish-language newspapers across the nation, cited as an example of why the candidate couldn’t be trusted on immigration, a touchstone for Hispanics.