Wednesday, September 17, 2008

Obama's Negative Ads

Marc Ambinder posts the results from a media survey by TNS Media Intelligence Campaign Media Analysis Group (TNSMI/CMAG) and the University of Wisconsin Advertising Project. The results indicate that 77% of the Obama campaign's ads can be deemed negative compared to 56% of McCain's ads.

Two thoughts -- given Obama's under the radar strategy, the findings could very well be true. More importantly though, it should be noted that the McCain campaign is criticized not because of the negativity of their ads, but because of the distortions in the ads.

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