Honor

Obama takes McCain to task for the lies and distortions put forth by his campaign. The ad uses clips from various newspapers to make the point that McCain is running a sleazy, dishonorable campaign. The new ad is better and the timing of the charges is great. The press is starting to question McCain's disregard for the truth and the ad will coax the narrative along. However, the ad is still cluttered. If you have 30 seconds to hammer the truth, go with the one message that is absolutely critical and hammer it home. After spending a bulk of the time criticizing McCain's truthfulness, the ad tacks on a message about supporting Bush 90% of the time. Personally, I think that this detour makes the ad appear disjointed.