Hall of Fame

Steve Novick is an unusual candidate and he ran some very unusual ads in the race for the Democratic nomination for the US Senate seat. He went on to lose narrowly to Jeff Merkley in the Democratic primary but I feature this ad mostly because it highlights the clever use of humor as a hook (pun intended) in political advertising.



And just in case you missed this piece in the bio that I linked to earlier, here's the story on the hook.

Novick was born with significant physical disabilities which include a missing left hand and missing fibula bones in his legs. As a result he uses a hook prosthesis and stands approximately 4'9" tall. His unusual physicality has prompted him to use the slogan "The Fighter with the Hard Left Hook." His levity about his physical stature has drawn both positive and negative reviews from the press.